A CUSTOMER is the most important person in our business.
A CUSTOMER is a person who brings us wants and needs – it is our job to satisfy those wants and needs.
A CUSTOMER is not dependent upon us – we are dependent on our customer.
A CUSTOMER is not an interruption of our work – a customer is the purpose of it.
A CUSTOMER does us a favour when he/she calls – we are not doing a favour by serving him/her.
A CUSTOMER is part of our business – not an outsider.
A CUSTOMER is not a statistic – he/she is a person with feelings and emotions like our own.
A CUSTOMER is not someone with whom we argue or match wits.
A CUSTOMER is deserving of the most courteous and attentive treatment we can give.
A CUSTOMER is the life-blood of every business.
A CUSTOMER talks to other customer about us - what they say is up to us.
A CUSTOMER expect us to fit their parameters, not to have to fit ours.